Design Protection

In intellectual property terms, an industrial design relates to the aesthetic or outward appearance of a product. It is this appearance which makes a product attractive or appealing to customers. This visual appeal is one of the key considerations that influence the decision of consumers to prefer one product to another.
Industrial designs support the importance of trademarks in helping companies or individuals to differentiate their products from those of competitors and enhance the brand image of their products. This is why ensuring the proper protection of industrial designs is so important.
At VBD automotive Technologies, we are able to process designs generated by us on behalf of a client through the Industrial Design Registration process of the Kenya Industrial Property Institute to ensure the client gains as much economic benefit from the product as is possible.